CANDIDATE PROJECT TRAINING ACADEMY

We've partnered with Democracy for America, a recognized leader in candidate training, to bring you The Candidate Project Training Academy, a series of online trainings designed specifically to help you and your team quickly learn the fundamentals of running a grassroots local campaign.

Below are recordings & materials from past sessions so you can catch up on anything you may have missed in the first semester. We'll be back with more trainings soon -- sign up for our email list at the top of the page to make sure you get all the info on our next semester.

SKIP TO:
SESSION 1: CHOOSING TO RUN
SESSION 2: GETTING STARTED
SESSION 3: LIFE AS A CANDIDATE; ADVICE FROM ELECTED OFFICIALS
SESSION 4: CAMPAIGN FUNDRAISING, BUDGETING & REPORTING
SESSION 5: CAMPAIGN FUNDRAISING TACTICS
SESSION 6: MANAGING YOUR CAMPAIGN TEAM
SESSION 7: SELF AND OPPOSITION RESEARCH
SESSION 8: HOW TO PERSUADE AND MOBILIZE VOTERS
SESSION 9: COMMUNICATIONS, MEDIA & MESSAGING FOR LOCAL CAMPAIGNS
SESSION 10: THE ART OF THE SCHMOOZE
SESSION 11: EXCEL BASICS FOR LOCAL CAMPAIGN DATA MANAGEMENT
SESSION 12: VOTER TARGETING: GRASSROOTS STYLE
SESSION 13: ONLINE TOOLS FOR LOCAL CAMPAIGNS
SESSION 14: EFFECTIVE GET OUT THE VOTE (GOTV) STRATEGIES
SESSION 15: FUNDRAISING - GETTING PAST THE FEAR OF THE ASK
SESSION 16: CAMPAIGNING ON A BUDGET
SESSION 1: CHOOSING TO RUN

Originally Recorded on February 28th, 2012
Presenters: Sarah Baker and James Hannaway



SLIDES: Click here to view a PDF of the Choosing to Run slide presentation.


RESOURCES REFERENCED IN THIS SESSION:

The Election Finder: Use it to look up the contact information for your local Board of Elections.

Win Number Calculator: Figure out how many votes it will take to win in your race.

Pledge to Run for Local Office, or to volunteer if you haven't already.

DFA Endorsements: DFA endorses candidates at all levels of office from School Board to the Presidency.

DFA In-person Trainings


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SESSION 2: GETTING STARTED

Originally Recorded on March 6th, 2012
Presenters: Sarah Baker and James Hannaway



SLIDES: Click here to view a PDF of the Getting Started slide presentation.


RESOURCES REFERENCED IN THIS SESSION:

The Election Finder: Use it to look up the contact information for your local Board of Elections.

Win Number Calculator: Figure out how many votes it will take to win in your race.

How to Craft Your Campaign Budget: A guide to help you determine the budget for your local campaign.

Campaign Budget Template: Download this Excel template and start putting your budget together.

Google Voice: Set up a free telephone number for your campaign.

GMail: Create a free email account for your campaign.


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SESSION 3: LIFE AS A CANDIDATE; ADVICE FROM ELECTED OFFICIALS

Originally Recorded on March 8th, 2012
Panelists: Valerie Ervin, President of the Montgomery County Council in Maryland, and State Delegate Scott Surovell, representing the 44th District in Virginia



RESOURCES REFERENCED IN THIS SESSION:

Register for upcoming campaign training sessions


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SESSION 4: CAMPAIGN FUNDRAISING, BUDGETING & REPORTING

Originally Recorded on March 13th, 2012
Presenters: Kate Lesniak and Andy Szekeres



SLIDES: Click here to view a PDF of the Fundraising, Budgeting and Reporting slide presentation.


RESOURCES REFERENCED IN THIS SESSION:

Register for Thursday's training: Fundraising Tactics

Campaign Budget Template: Download this Excel template and start putting your budget together.

DFA Endorsements: DFA endorses candidates at all levels of office from School Board to the Presidency.

DFA In-person Trainings


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SESSION 5: CAMPAIGN FUNDRAISING TACTICS

Originally Recorded on March 15th, 2012
Presenter: Susan Markham



SLIDES: Click here to view a PDF of the Campaign Fundraising Tactics slide presentation.


RESOURCES REFERENCED IN THIS SESSION:

Register for upcoming campaign training sessions

Fundraising Database Template: 

   Click here to download the template as an Excel workbook.

   Click here to use a copy of the template as a Google Doc spreadsheet.

Campaign Budget Template: Download this Excel template and start putting your budget together.


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SESSION 6: MANAGING YOUR CAMPAIGN TEAM

Originally Recorded on March 20th, 2012
Presenter: Jessica Post



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SESSION 7: SELF AND OPPOSITION RESEARCH

Originally Recorded on March 22nd, 2012
Presenter: Julie Copeland



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SESSION 8: HOW TO PERSUADE AND MOBILIZE VOTERS

Originally Recorded on March 27th, 2012



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SESSION 9: COMMUNICATIONS, MEDIA & MESSAGING FOR LOCAL CAMPAIGNS

Originally Recorded on April 3rd, 2012



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SESSION 10: THE ART OF THE SCHMOOZE

Originally Recorded on April 5th, 2012
Presenter: Robbie Samuels



RESOURCES REFERENCED IN THIS SESSION:

More tips from Robbie Samuels: ArtOfTheSchmooze.com

Click here to view a PDF of Robbie's Art of the Schmooze tips on one page.

Register for Robbie's next training session on Thursday, April 19: Getting Past the Fear of the Ask


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SESSION 11: EXCEL BASICS FOR LOCAL CAMPAIGN DATA MANAGEMENT

Originally Recorded on April 9th, 2012
Presenter: Donny Bridges



RESOURCES REFERENCED IN THIS SESSION:

Click here to download the Excel Sample Voter File used in this training

Click here to view a PDF of the Excel for Organizers Guide

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SESSION 12: VOTER TARGETING: GRASSROOTS STYLE

April 10th, 2012
Presenter: Josh Wolf

*We're having some technical troubles with this recording, but we hope to post it soon. Sorry for the inconvenience.

RESOURCES REFERENCED IN THIS SESSION:

Click here to view a PDF of the steps to turn a spreadsheet of targeted voters into a walk sheet (for door to door canvassing).

Click here to view a PDF of the steps to create maps to go with your walk sheets. (for door to door canvassing)

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SESSION 13: ONLINE TOOLS FOR LOCAL CAMPAIGNS

Originally Recorded on April 12th, 2012
Presenters: Sarah Baker, Ben Dotson, and Malinda Frevert



RESOURCES REFERENCED IN THIS SESSION:

Before You Hit Send Email Checklist

Video: How to Write Amazing Campaign Emails

Online Fundraising Basics


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SESSION 14: EFFECTIVE GET OUT THE VOTE (GOTV) STRATEGIES

Presented on April 17th, 2012
Presenter: Regina Schwartz

*This video is only available to session participants. Email candidates@neworganizing.com for more information.

 

SESSION 15: FUNDRAISING - GETTING PAST THE FEAR OF THE ASK

April 19th, 2012
Presenter: Robbie Samuels

RESOURCES REFERENCED IN THIS SESSION:

Click here to view a PDF of the presentation.

More fundraising tips from Robbie Samuels: PastTheFear.com

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SESSION 16: CAMPAIGNING ON A BUDGET

Originally Recorded on June 28th, 2012
Presenter: Josh Wolf



RESOURCES REFERENCED IN THIS SESSION:

CLICK HERE to view and download a PDF of Josh Wolf's Zero Dollar Campaign Survival Guide! The guide includes step by step instructions for setting up everything from a free Google Voice Number to a database of your field work.

Win Number Calculator: Figure out how many votes it will take to win in your race.

How to Craft Your Campaign Budget: A guide to help you determine the budget for your local campaign.

Campaign Budget Template: Download this Excel template and start putting your budget together.

The Election Finder: Use it to look up the contact information for your local Board of Elections.

Google Voice: Set up a free telephone number for your campaign.

GMail: Create a free email account for your campaign.


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