Question: What are the best ways to announce your candidacy?

Announcing is the first major moment in any campaign. Is there a must-do checklist? And what are some great ideas on how to do it right?

Asked on August 16th, 2011 at 10:23 p.m. CDT (3 years, 6 months ago)


When announcing a candidacy, it’s important to make a personal connection between the candidate and the campaign that’s about to launch. This can be done by having a small launch at the candidate’s house, in the back yard, with close friends, family, and supporters, and then have a few reporters also there.

This humanizes the candidate and skips the sanitized speech at a podium approach, and also starts the campaign on an authentic note.

Answer from Bee, August 19, 2011 at 9:31 a.m. CDT (3 years, 6 months ago)

I have a contrarian view on this one. Have a small, relatively informal announcement. You are going to get a small hit in the newspaper no matter whether you have a big to do or just invite the neighbors over. Just indicate in your communications with the press that the intimate announcement was intentional!

Why spend a lot of time and effort announcing your candidacy when voters just aren’t paying attention.

Answer from Ben D., September 30, 2011 at 8:49 p.m. CDT (3 years, 5 months ago)

Ben is right that voters are not going to pay much attention to kick-offs - they don’t even pay attention to presidential kick-offs. But, if you do a kick-off, do not assume that the press will cover it at all. The most valuable part of a kick-off is often to galvanize your troops and get them excited about getting involved. Keep costs to a minimum.

Also, if you do a kick-off event, make sure it is representative of your campaign’s message/theme. I have seen a lot of candidates that are running insurgent-style campaigns against incumbents kick their campaigns off at the steps of City Hall or something similarly incongruous. Keep it simple and consistent.

Answer from Platkin, October 02, 2011 at 6:12 p.m. CDT (3 years, 5 months ago)

Just by word of mouth in my community, and I imagine that would be enough.

Answer from David G., December 15, 2011 at 12:23 a.m. CST (3 years, 2 months ago)